เช็กลิสต์ภาพสำหรับเปิดตัวที่อยู่อาศัยลักชัวรี

Establish the complete property story

The launch should make the property understandable at three scales: its place in the site, the architecture itself and the experience inside each important space.

• Master exterior and arrival
• Key interior volumes and room relationships
• Landscape, amenities and neighbourhood context
• Material and specification details
• Lifestyle moments appropriate to the buyer

Create for the sales journey, not only the campaign

Hero imagery attracts attention, but considered supporting assets answer buyer questions. The gallery should work from a paid advertisement through to a private presentation.

Use film to explain movement and scale

A measured walkthrough can show connections that still images cannot. Slow movement, clear geography and restrained editing are more useful for premium property than speed for its own sake.